When used correctly and creatively, email can be one of the most cost effective and powerful marketing tools available to you.
Email marketing is something that any business can use for a very modest monthly outlay and is capable of providing a very healthy return on the investment of time and money. One of the most important things in being successful with your email marketing is to have a well planned campaign and follow best practices to avoid alienating potential customers, who will then remove themselves from your list of subscribers.
Over the next few weeks I will set out some of the techniques that I think will help with creating a list of subscribers and keeping them subscribed to your list.
We will also look at our e-mail marketing solution and some of the tools available for creating and managing mailing lists and some useful internet resources that will help to build a successful email marketing campaign.