Archive for the ‘E-mail marketing’ Category

As a web design and hosting business based in NorthYorkshire, we know how difficult it can be for our small business clients to access grant funding. The process is often long and complicated and then you find out at the end of it that you don’t qualify anyway because of some technicality that you weren’t aware of. When you run a business you are often too busy fighting fires and attending to day to day business matters to have time to apply for funding.

Through Train to Gain we have found a grant which is both practical in helping your business and a simple application process. This funding is available to business leaders in Yorkshire and Humber to help them develop skills in managing their business. The application is a single page form, followed by a visit from their representative which takes about 15 minutes… if you qualify you are informed a couple of weeks later and you can start.

As training providers we can then help you with aspects of the internet or internet marketing that you feel you need to understand better. Our help usually consists of one to one mentoring with the owner or director of the business in pointing out ways of using the web and social media to increase leads and sales and to help formulate an web marketing strategy.

We have helped a number of businesses in Skipton and North Yorkshire with internet marketing campaigns using their own website, social media and email marketing. The funding is useful in providing a risk free starting point to help key people in the business understand what tools are available to them and how they can be used.

Click here to find out more about the grant funding >>

Click here to fill out a contact form or give us a call on 01756 636106

When used correctly and creatively, email can be one of the most cost effective and powerful marketing tools available to you.
Email marketing is something that any business can use for a very modest monthly outlay and is capable of providing a very healthy return on the investment of time and money. One of the most important things in being successful with your email marketing is to have a well planned campaign and follow best practices to avoid alienating potential customers, who will then remove themselves from your list of subscribers.
Over the next few weeks I will set out some of the techniques that I think will help with creating a list of subscribers and keeping them subscribed to your list.
We will also look at our e-mail marketing solution and some of the tools available for creating and managing mailing lists and some useful internet resources that will help to build a successful email marketing campaign.